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Tuesday, March 22, 2016

Today, I talk to Brian Bass about building your medical writing business with subcontractors.

Both Brian and I work with subcontractors in our business, and it was fascinating to talk with him, because while we have a similar business model, we approach things in quite a different way. He uses only highly experienced writers but doesn’t spend as much time on training, but possible charges more to his clients. My model on the other hand has a training component (the 6-week course—check out 6weekcourse.com). Not everyone gets selected to work as a subcontractor, and the ones that do are highly motivated and demonstrate that they will do a great job.

One thing that we both agree on is that subcontracting is not for the faint of heart and in some ways it’s more complex and you can make less money doing it. One benefit though, is you have a business that is outside of yourself to some extent, and in that sense it is a hugely valuable asset, and also a contribution.

Brian Bass is a President of Bass Global, Inc., which has been around since 1989 and does many different types of medical writing. Brian is also co-author of The Accidental Medical Writer Series of books, resources, information, and inspiration for freelance medical writers. Brian is a Past President of The American Medical Writers Association (AMWA), and has served the organization at both the national and chapter levels for 2 decades. Brian is an avid speaker and presenter. He is among the first to receive the Medical Writer Certified™ (MWC™) credential.

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Tuesday, March 15, 2016

This is the third and final episode in the series where I interview my business partner, Chrystie Leonard, about buying and selling a business, specific to medical writing.

These three episodes cover 1) What to look for when buying a business; 2) How to grow a business; and 3) How to get your business ready for sale.

In this third episode, Chrystie and I talk about the following:

  • What makes a business attractive for sale?
  • Why would a company buy a business rather than just hire employees?
  • What to do to prepare your business for sale.
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Tuesday, Feb 23, 2016

In this episode, Emma Hitt Nichols talks to her business partner Chrystie Leonard, co-owner of Nascent Medical. This is the second part of a three-part series. We talk about strategic planning, how to grow a business, and the key metrics that are needed to evaluate the growth of a business.

In the first part, aired a week ago, we talked about what to look for when buying a business. Next week, in the final third, we’ll talk about getting the business ready for sale.

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Tuesday, Feb 16, 2016
Discussion With Chrystie Leonard about the sale/purchase of Hitt Medical Writing — what is involved in selling your business and getting it ready for sale? What do buyers look for in a business?

Join me as I talk to my business partner Chrystie Leonard about what to look for in a business purchase and also what to consider if you ever want to sell your business. Maybe as a freelance medical writer, you have never thought about how your business is going to end, but end it must at some point!

Chrystie, who has formerly conducted several mergers and acquisitions transactions in corporate America, bought into Hitt Medical Writing, LLC, in August, 2015, and together we formed Nascent Medical, LLC.

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Wednesday, Feb 10, 2016
AMWA’s President and President Elect talk about the latest offerings

Current AMWA President, Stephen Palmer and President Elect, Lori Alexander discuss AMWA’s offerings: the 2015 salary survey, the Medical Writers Certification, the new online forum called Engage, and how we can best contribute to AMWA as medical writers. Great episode!

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Wednesday, Feb 2, 2016
SEO and Google rankings–what it takes to get to the top–Amy Tippins

In this episode Emma talks to Amy Tippins CEO of RTL Digital Media http://rtldigitalmedia.com/, a company that helps with SEO, blogging, social media strategy and provides a range of other services. Amy provides lots of useful info on how we can all promote ourselves through our web strategy. You can’t afford to miss this!!