Case Studies – MSL
A mid-sized US pharmaceutical company wished to support pre-launch activities for the recruitment and operational training of a team of US and/or EU-based MSLs (Medical Science Liaisons). The goal was to design and support the company’s strategy for field-based activities.
We oversaw the recruiting process and made suggestions according to our established protocols for candidate identification and assessment. We then led the on-boarding process, specifically for the purpose of taking the MSL teams through our gold-standard operation induction process. This process has been designed and subsequently tested to ensure accelerated effectiveness in the field according to standardized role objectives (schematic below), management metrics, KOL identification, mapping and advocacy generation, and practical guidelines. All of this was accomplished in order to ensure a successful KOL meeting approach.
The pre-launch objectives for the MSL team were to secure a named patient (extended access) program in the US and EU and to work with national institutions to establish patient registries and single-site investigator initiated trials. We trained and supported the MSL team throughout this process, one which led to the accomplishment of all goals within the time span of only a single year.
As the launch approached we guided the MSL team in commercial function support for the field-based market access and the sales force for secure formulary inclusion and product representation on the basis of national and regional clinical guidelines.